$1500 for a keyboard

Optimus Maximus OLED keyboard, which costs $1490 USD.

Whats so special? To quote Engadget:

Also, all the keys will in fact be OLED with an expected life span of only 5 years, depending upon use of course. Each 32 x 32 resolution OLED will remain stationary. Instead, the key-press mechanics are executed by a plastic cap which slides around the display like a sleeve to keep the wear and tear on the OLEDs to a minimum. Break a key? No problem, replacements will be offered for $10 a pop.

And to quote this comment:

Dave @ Mar 14th 2007 2:50PM

I think I have this company's business strategy figured out.

1) conceive cool product
2) bring it to market to prove product exists
3) sue any other company that infringes on concept and is able to deliver on it at a lower price point.

Well... you get the idea - is this a joke?