Friday, December 30, 2005

Luck is in the air

Imagine walking into an Apple store... and paying a small price for a "lucky bag". And opening it to find out that you have gotten...
* Airport Extreme base station
* Keynote
* .Mac account
* wireless keyboard behind it,
* wireless mouse
* D-Link Bluetooth adapter
* iLife '04
* 10%-off card

Cool? This is exactly what is happening in Japan according to ThinkSecret.
This New Year's, Apple is advertising its event with an aggressive branding campaign at its six Japanese stores. An observer noted yesterday that all the employees at Apple's Ginza store were wearing maroon t-shirts reading "Luck is in the air" bearing a picture of headphones floating away from an iPod. (that picture above)

Check out the Apple Japan website (translation)!

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