Thursday, November 24, 2005

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is forever a hot topic.

The latest news I have is, which claims that it has "got high pagerank due to some black hat SEO methods" (I have also verified that it does indeed as a PageRank of 8 as claimed)

What got me interested was the reference to black hat SEO methods. (just like there are white hackers and black hackers, it is safe to say that there are black and white hats SEO methods as well.)

According to this forum, the standard "doctrine" regarding such categorisation is as follow:

Blog Spam
Tricky Re-directs
Black Hat SEO stops at "nothing" to get a high ranking.
People not
following the google guidelines.

White Hat:
Content, Content, Content
Relevant backlinks
Site maps
White Hat SEO follows the Google quality guidelines (and the equivalent at
other engines) to the letter.

If you want to find out your Google PageRank (one a scale of 0 to 10), go here.

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